Minimalisma is a timeless brand with a Nordic heritage. Since 2011, we have crafted high-comfort garments from premium natural materials for little ones aged up to 14 years.
Inspired by the Nordic lights, the Autumn | Winter 2019 Collection offers carefully designed high-comfort styles suitable both for outdoor fun and indoor snuggle. Minimalisma is rich in natural qualities, exudes soft luxury and guarantees comfortable and easy timeless wear.
Colours are inspired by the crispy clear autumn sky and the red and burnt tones of the forest as the setting sun plays with the leaves.
We strive to create high-quality garments that not only look good, but also feel good – for a long time.
Interview with Irati Yerza
What in minimalismas style appeals to you?
minimalisma transports me back to my student years in Aarhus, Denmark. The simple, sober and timeless Nordic style and the warm, soft and comfortable qualities are unmistakable. It gives me nostalgia and peace.
What do you believe to be important when choosing children's clothes?
First of all, I look for the qualities to be good, soft... And a timeless design. And I think children have to be comfortable. If the clothes also cares for the environment, is manufactured in a respectful and sustainable way, with organic or recycled materials, it is really great!
Which one of minimalismas styles are your favourite?
The seamless pieces are my favourites. In merino wool for winter and in silk for summer. You can use them as underwear or however, or just as outer wear. And the kids are super comfortable.
Iratis' amazing pictures are featured in the last issue of kid's wear Magazine.
Playtime Paris | 25-27 January 2020
CIFF Youth Copenhagen | 29-31 January 2020
Irati is a Spanish photographer with whom we have been collaborating for the last couple of seasons. We are proud to be featured in the strong, emotional and genuine pictures of her and her adorable boys.