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Minimalisma is a timeless brand with a Nordic heritage. Since 2011, we have crafted high-comfort garments from premium natural materials for little ones aged up to 14 years.

 

This season, beautiful white beaches, blue sky and red poppy fields that stretch the Margarita Route have inspired this ‘happy-go-lucky’ collection, both in colours and emotion. 

 

Purely natural qualities encapsulate the collection of soft materials ranging from fine silk blends to crispy cotton piquet and soft organic cotton. 

We strive to create high-quality garments that not only look good, but also feel good – for a long time.

 

Irati Yerza

Irati is a Spanish photographer with whom we have been collaborating for the last couple of seasons. We are proud to be featured in the strong, emotional and genuine pictures of her and her adorable boys.

Interview with Irati Yerza

What in minimalismas style appeals to you?

minimalisma transports me back to my student years in Aarhus, Denmark. The simple, sober and timeless Nordic style and the warm, soft and comfortable qualities are unmistakable. It gives me nostalgia and peace.

What do you believe to be important when choosing children's clothes?

First of all, I look for the qualities to be good, soft... And a timeless design. And I think children have to be comfortable. If the clothes also cares for the environment, is manufactured in a respectful and sustainable way, with organic or recycled materials, it is really great!

Which one of minimalismas styles are your favourite?

The seamless pieces are my favourites. In merino wool for winter and in silk for summer. You can use them as underwear or however, or just as outer wear. And the kids are super comfortable.

Iratis' amazing pictures are featured in the last issue of kid's wear Magazine.

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FAIRS
Playtime Paris | 25-27 January 2020 | Stand #K05
CIFF Youth Copenhagen |  29-31 January 2020 | Stand #H49
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